So how do you engage if not through the circle that you are surrounded with? If you are a start-up you begin the first steps of social media madness by inviting your friends and family to like your page. Then you begin sharing on different medias. Of course it takes time, but if you have no plans to invest money in ads, then you can only hope for “retweets”. Plus, remember how excited you get when someone actually comments or likes your post?!