Brainstorming at night is always more productive than during the day. I kind of can’t get my ideas and thoughts together in the morning or afternoon. The new creative idea by Pulp is a notebook with a lighting pen that allows you to quickly write down some ideas and going back to sleep, without being afraid of forgetting them in the morning. They also did another version of the notebook and the pen, which works better for designers or people who like to sketch. The designs are very modern and convenient to use, I don’t even think this type of a product should target a specific group.