New phones on the market, and not from the leader Apple, but Samsung! If you look at the brands from a marketing perspective – Apple is repetitive. They have the same phones, tablets every season. Samsung is competitive but doesn’t have the brand equity that Apple has created. Nevertheless, after this launch there will be a shift. The new bendable/flexible phones are set for release in the beginning of 2013. For the display, the company has used plastic instead of glass, to make the phones lighter and more attractive. If I am not mistaken this means less damages after dropping our phones on the floor! Also, the cost is expected to be moderate since the production was cheaper. Could we get more good news?