Aim on you

 

The best way to target a market is by reaching them.
I found this picture a perfect example of mass marketing to all age groups, which is a good strategy if you are looking to maximize sales. Yerevan magazine focuses on Armenian news, culture, history and lifestyle, something that would be interesting to different generations. In a case study during class we covered a magazine that targeted only young moms, very specific target. Failed with the research part, the magazine did not meet their quotas simply because the target market was too small. Having a backup is always a better way to go.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s