Best part when you go shopping is to get the coolest thing out there. Best part is the show off. Like when you go Barnes and Noble to get a book and read in the subway, but you have no idea which book is a good one. They all claim they are best sellers [Secret: my professor used to sell his book in class and return the money, to get lots of sells and become bestseller]. So we buy the book with the fancy cover and mysterious title. Sometimes it works. Take for example Twiligh! I am such a Twilight fan FYI!