If you live in NY, then probably 50% of your time you eat outside. Food trucks are mostly seasonal. We get ice cream, frozen yogurt and etc., but this one is called Zombie food. It looks like Zombie food, your sandwich is literally a brain between the bread! For me it is GROSS, but people stood on a line to get a taste of the crazy looking food. I guess when you are hungry you really become a Zombie, so it is a good reference. The idea is British; they cook the animal brain until it is golden and crispy, and add it to your choice of burger or salad. Give it a try, you might suddenly become smarter.