How strong a brand can be to double the price of a product that without the name wouldn’t be close to that price. Around $60 for a Polo shirt which would cost $30 without the logo on it. Think about it would you pay the $60 even if it’s the same quality but plane with no logo on it. If no, then you are a status person. If yes, well you should know that the polo shirts you see by other brands are high quality cotton. Ralph Lauren is not the founder of America.